PORTFOLIO
WESLEY
CHANDLER
2024
PRODUCT MARKETER
BRAND MANAGER
CONTENT CREATOR
CREATIVE DIRECTOR
about me
01
I’m foremost a creative who thrives in enhancing visual content with thoughtful marketing strategies. I love seeing ideas through from conception to completion, and I believe that great ideas deserve to be seen! I love working in tandem with talented colleagues and collaborating to create problem-solving strategies with visually stunning content.
SERVICES
02
Marketing & Social Media Management
Signature Brand Refresh
Creative Direction
Freelance Projects
JUMP TO
THISTLE
FARMS
DEC 2022-CURRENT
PRODUCT MARKETING
PRODUCT DEVELOPMENT
PHOTO + VIDEO CONTENT CREATION
SOCIAL MEDIA MANAGEMENT
Thistle Farms is a nonprofit social enterprise dedicated to helping women survivors recover and heal from prostitution, trafficking, and addiction. They do this by providing a safe place to live, a meaningful job, and a lifelong sisterhood of support.
Their program provides women survivors with free housing, healthcare, counseling, and job-readiness training for two years. But we don't stop there. They challenge systems that commoditize, criminalize, and exploit women.
They heal by ensuring access to safe housing, financial independence, and a lifelong community of support.
THISTLE FARMS
BRAND INTRO
marketing wins
THISTLE FARMS
CBD PRODUCT LAUNCH
Collaborated with CBD source to provide internal training resources to equip in-store sales associates with knowledge around the product launch & concerns around its ties to overall company sobriety mission.
HOME COLLECTION RELAUNCH
Guided launch of new Home Collection products through product development, design + specs review, marketing + wholesale photography, final site upload, & email marketing.
Lead to an increase of 55% in Home Collection sales.
marketing wins
THISTLE FARMS
WINTER 2022 APPAREL LAUNCH
Art directed & project-managed marketing photoshoot for capsule Winter collection. Then, guided marketing strategy from photo selects, to site upload & specs review, to marketing email campaign. Lead to a 20% overall increase in apparel sales.
VIDEO CONTENT CREATION
Collaborated with Social Media Manager to produce video content around products & mission for both organic and paid media. Established brand presence on TikTok. Supported content bank with evergreen product unboxings, aesthetic product application videos, content highlighting Shop, Café, Manufacturing, volunteers, graduates, and behind-the-scenes of photoshoots.
THISTLE FARMS
HOME COLLECTION RELAUNCH SHOOT
THISTLE FARMS
VIDEO CONTENT PRODUCTIONT
THISTLE FARMS
VIDEO CONTENT PRODUCTIONT
REAL LIFE GPA
MAY 2023-CURRENT
BRAND REFRESH
FULL-SCALE BRAND, MARKETING & SOCIAL MEDIA MANAGEMENT
Real Life GPA is a team of Life Skills Coaches, led by former Head of School, Jeanne Fain, which is committed to empowering physical, financial, and emotional independence in teens and young adults.
Real Life GPA guides Students through a unique and action-oriented process to achieve a new sense of self-efficacy, direction, and accountability. Through a process of setting Goals, creating a Plan, and taking Action, Students are able to attain crucial life skills to enable both immediate and lifelong success.
Real Life GPA nurtures not only the Student, but also the Parent, through coaching to build communication bridges and transform relationships.
REAL LIFE GPA
BRAND INTRO
BRAND REFRESH + RE-INTRODUCTION
Implemented and upheld new brand standards for consistent marketing language & updated Style Guide. Established online presence on Instagram, Facebook, Pinterest, and TikTok. Upheld workflow for regular posting cadence.
ORGANIC & PAID SOCIAL MEDIA STRATEGY
Maintained content calendar & posting around both evergreen branded content & campaign-related content. Produced unique graphics and photo & video content for across all platforms. Maintained ad budget for lead magnets and event campaigns.
EMAIL MARKETING + LIST GROWTH
Upheld content calendar for broadcasts to current audience, campaign flows for new audience, and event marketing email campaigns. Detailed audience segmentation, all copywriting, design elements, and logistical flow.
marketing wins
REAL LIFE GPA
LEAD GENERATION
Generated leads via paid and organic social media strategy. Consulted on referral leads and in-person networking between CEO and prospective leads.
EVENT MARKETING CAMPAIGN STRATEGY
Developed full marketing plans for seasonal virtual events, including organic posting strategy, paid ad strategy and budget, event graphic design, and marketing copywriting. Collaborated with Project Manager, Web Manager, and CEO to define registration and virtual event logistics. Provided CEO with scripts for video ads. Consulted CEO on pricing guides and upsells.
marketing wins
REAL LIFE GPA
TOP PERFORMING STAGE ONE POSTS
REAL LIFE GPA
MARKETING STRATEGY
TOP PERFORMING STAGE TWO POSTS: STUDENT & PARENT AVATARS
REAL LIFE GPA
MARKETING STRATEGY
REAL LIFE GPA
VIDEO CONTENT
REAL LIFE GPA
VIDEO CONTENT
JANE HUSTON CROMMELIN
SEPT 2023-CURRENT
BRAND REFRESH
FULL-SCALE BRAND, MARKETING, & SOCIAL MEDIA MANAGEMENT
Jane Huston Crommelin is a Birmingham, AL Realtor of 23+ years–and yes, she goes by a true Southern double name! She is proudly affiliated with Ray & Poynor Properties, and brings her early career of 20 years in sales and marketing into every transaction.
Jane Huston’s “secret sauce” lies in being a team player for all involved parties—acting as a mediator for both buyers and sellers alike. She knows that no two transactions are the same and thrives in putting the pieces of the puzzle together, so to speak. Whether you’re entering the housing market for the very first time, up-scaling, down-sizing, or anything in between, each client can rest assured that they are backed by a Realtor who is invested in client success as a lifetime career–not just a hobby. Once you’re in JHC’s circle, you’re in for life!
JANE HUSTON CROMMELIN
BRAND INTRO
BRAND REFRESH AND RE-INTRODUCTION
Applied Signature Brand Refresh to update Style Guide, logo, marketing language, brand positioning, competitor & consumer audit, website, and social media presence.
ORGANIC SOCIAL MEDIA STRATEGY
Increased posting to daily cadence and maintained content calendar to reflect up-to-date listing activity.
INTRODUCTION OF NEW CONTENT PILLARS
In addition to increasing posting cadence around real estate listings, we introduced new, engaging content pillars: Education & Lifestyle (each segmented between photo + video styles).
LIAISON WITH OTHER CONTENT PRODUCERS
Collaborated with professional photographer + videographer to produce content serving social media best practices.
LIAISON WITH LOCAL BRAND PARTNERS
Fostered relationships with local businesses on behalf of client. Orchestrated collaborative giveaways and paid sponsorships for ad placement.
marketing wins
JANE HUSTON CROMMELIN
JANE HUSTON CROMMELIN
PRE-MANAGEMENT: AVERAGING 400-700 VIEWS PER REEL
UNDER CURRENT MANAGEMENT: AVERAGING 2K-3K VIEWS PER REEL
JANE HUSTON CROMMELIN
PRE-MANAGEMENT:
CONTENT FOCUSED PRIMARILY ON REAL ESTATE NICHE
UNDER CURRENT MANAGEMENT:
CONTENT FOCUSED IN 3 ENGAGEMENT-DRIVING NICHES
JANE HUSTON CROMMELIN
VIDEO CONTENT
JANE HUSTON CROMMELIN
VIDEO CONTENT
SHE
READS
TRUTH
JUNE 2021-JUNE 2022
PRODUCT MARKETING
PROJECT MANAGEMENT
CREATIVE DIRECTION
She Reads Truth is a publishing company which produces curated Study Books, Daily Reading Plans, and an online community to help women engage with scripture and build biblical literacy.
With the knowledge that engaging with biblical text can be difficult, intimidating, and overwhelming, She Reads Truth works to provide readers with beautiful, practical resources to aid in their practice.
SHE READS TRUTH
BRAND INTRO
marketing wins
SHE reads truth
PROJECT MANAGEMENT
Revamped workflow and improved timeline constraints between product development, marketing copywriting, social & email graphic design processes, photoshoot calendar and strategy, as well as marketing email and social media campaigns.
MARKETING PHOTOSHOOTS
Implemented strategy for creation of fresh, up-to-standards imagery for Email Marketing, Social Media Marketing, and Book Marketing
% INCREASE IN EMAIL OPEN RATE
Increased average open rates from ~21% to ~42% through prioritized segmenting + A/B testing more emotionally-driven language
MARKETING CAMPAIGN STRATEGY
Developed and implemented 14 overlapping marketing campaigns for Study Books in a year's time for 3 in-house brands.
CAMPAIGNS
SHE reads truth
PROJECT MANAGEMENT
PRODUCT MARKETING
ART DIRECTION
COPYWRITING DIRECTION
visual marketingCONTENT
SHE reads truth
PRODUCT MARKETING
PROJECT MANAGEMENT
CREATIVE DIRECTION
PRODUCT STYLING
The She Reads Truth and He Reads Truth brands produce 14 coinciding Study and Legacy Books per calendar year to aid as beautiful resources to equip biblical literacy. I had the opportunity to lead 14 marketing photoshoots per year to support paid and organic media, along with website marketing.
Additionally, one of the missing pieces in the marketing strategy for SRT was evergreen visual content. I had the opportunity to project manage, art direct, and implement this content into our daily marketing strategy, acting as a foundational layer beneath campaign-related content.
HAVE A
WESLEY
DAY
CREATIVE DIRECTION
PRODUCT STYLING
PHOTO + VIDEO CONTENT CREATION
SOCIAL MEDIA STRATEGY
BRAND PARTNERSHIPS
Have a Wesley Day is a fashion and lifestyle brand created by Wesley Day Chandler. Since 2015, our brand has existed and evolved to serve as a hub for all things creative and aesthetically inspiring.
Maintaining a key presence on all relevant social media platforms as a micro-influencer, Have a Wesley Day has had the opportunity to partner with major fashion and lifestyle brands to create stunning, shareable content.
PROJECT-BASED
WORK
CREATIVE DIRECTION
PHOTO + VIDEO CONTENT CREATION
From boutique-style exercise studios, to budding actors and influencers, to local businesses and podcasters looking for a fresh, branded content, I've had the opportunity to work with the best of the best to dream up exciting, scroll-stopping content.
SELF LOVE TONIC
CREATIVE DIRECTION
NEMAH —MARY LAWLESS LEE
PHOTO CONTENT CREATION + EVENT COVERAGE
NEMAH —MARY LAWLESS LEE
VIDEO CONTENT CREATION
IGNITE CYCLE
PHOTO CONTENT CREATION
MARCELLE LEBLANCE
PHOTO CONTENT CREATION
THE WOMED PODCAST
PHOTO CONTENT CREATION
Before you go,
one more thing:
If you were to go on a weekend trip with me, I would be both the itinerary-maker and the photographer.
(here's what I mean...)
You could count on me to...
Initiate the group chat (with cheeky personal intros).
Research "must-do's" in the vacation town.
Set an alarm to make reservations 3 months in advance.
Start the hour-by-hour Google Doc itinerary.
Delegate tasks where others want to pitch in.
Present the weekend Pinterest moodboard.
Pre-order the disposable film cameras.
Make sure everyone gets their time in front of the camera.
Need to take a few "introvert" breaks.
WESLEY CHANDLER
work with me
wesleydaychandler.com
wesleydaychandler@gmail.com
(205) 563-2262